Marketing question

  

I need a response to the question that is posted in the picture tab. I need at least two references and must be in APA format .3:53
< Back Discussion Details Spring-2202-MAR3803 MARKETING/MANAGERS-4641 Discussion 4 20 pts How can Vaseline improve its financial performance next year? Vaseline, the world's most famous—and priciest, brand of petroleum jelly, wants to improve its financial performance (i.e. revenue and profits) for its shareholders. It already enjoys 85% market share (the other 15% is owned among generic store brands that are sold at a big discount). You are consulted by their Chief Marketing Officer. What do you tell the CMO about how to improve Vaseline's performance? Think creatively! If you get the right answer, I'll award you the full points! Grading This discussion is worth 20 points toward your final grade and will be graded using the Discussion Rubric. Please use it as a guide toward successful completion of this discussion. Reply Replies ID Ivana Dragicevic Mar 30 at 2:27 PM = Dashboard Calendar To Do Notifications Inbox Purchase answer to see full attachment

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