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Discussion Details
Spring-2202-MAR3803 MARKETING/MANAGERS-4641
Discussion 4
20 pts
How can Vaseline improve its financial
performance next year?
Vaseline, the world's most famous—and priciest,
brand of petroleum jelly, wants to improve its
financial performance (i.e. revenue and profits) for
its shareholders. It already enjoys 85% market share
(the other 15% is owned among generic store
brands that are sold at a big discount). You are
consulted by their Chief Marketing Officer. What do
you tell the CMO about how to improve Vaseline's
performance? Think creatively! If you get the right
answer, I'll award you the full points!
Grading
This discussion is worth 20 points toward your final
grade and will be graded using the Discussion
Rubric. Please use it as a guide toward successful
completion of this discussion.
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Ivana Dragicevic
Mar 30 at 2:27 PM
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