This is based on the brand KIND bar. writing a one and half page industry and Category analysis, Now we are ready to launch a new product, solar panel can be used for camping hiking and so on. one and half page required and no more than 2 pages, and 6-7 reference need.REUOL
issrunn
Pulang
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alifornia
Industry & Category Analysis
Supply Structure. Define the major players in the industry (e.g., packaged
foods) and category (e.g., snack bars, nutrition bars) that KIND broadly
competes.
Drivers. Identify the principal external factors that may have either a positive or
negative influence on market demand.
Trends. Outline the factors that may influence market purchase behavior.
Growth. Cite growth rates for industry, sub-segment(s) and categories.
Competitive Analysis
Your analysis should include variable such as – brands, positioning, target
market(s), brand messaging, brand personality, range of brand authority, brand
reputation, unique identity (e.g., package, logo, color), promotion, key
influencers, distribution, pricing strategy/structure, market coverage, loyalty,
social media engagement, competitive advantage, etc.
Class Discussion Questions: Chapter 3 Capturing Marketing Insights and
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Forecasting Demand
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Industry and Category Analysis
Supply Structure
Trends
Snack food industry in New
York City
A
KIND broadly competes with
snack bars
General social culture and the
attitude towards snacks and
fast-food
Company’s marketing style and
strategy
Target market: Age, race,
gender, education
The economic condition
Drivers
>
>>
Country’s economic state and
the income level of consumers
Legal regulation brings about
health policies to control the
rate of the public consumes
snacks
The behavior of the
competitors
>
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