INDUSTRY ANALYSIS PAPER REQUIREMENTS AND RUBRIC

Objective: Students need to be able to give a description of the industry/company selected for this purpose using Porter’s Five Forces Model. All of the information should come from secondary sources. The sources must be cited within/throughout the document as in-text citations. Follow the APA 7 standard in My Monroe, Foundations of Secondary Research. Use Times New Roman, 12 font, double-spaced.

1. NAICS code and brief description of the industry selected. NAICS code of Company Chosen to Study

2. Country level information: current size of the industry in terms of revenues, evolution of the industry’s revenues in terms of historical figures (at least 5 years), number of competitors, segments of the industry, quantitative information about those segments

3. State level: same as above but for the most likely state in which the student’s business will be in (NOT APPLICABLE)

4. City level: same as above but for city (NOT APPLICABLE)

5. Porter’s Five Forces Model – (Use Guidelines from 2 Previous Assignments plus additional information) (a) Rivalry among existing competitors–analysis based on industry/company + high or low? Why? (b)Threat of New Entrants – analysis based on industry/company + high or low? Why? (c)Threat of Substitute Products and Services – analysis based on industry/company + high or low? Why? (d)Bargaining Power of Suppliers – analysis based on industry/company + high or low? Why? and (e)Bargaining Power of Buyers – analysis based on industry/company + high or low? Why?

6. Include numeric tables and graphs – minimum 1

7. Conclusion

8. My Role as Leader

9. 3 Action Steps to Move Organization on a New Trajectory

10. References (minimum of 5 Scholarly References)

Paper Format:

Abstract

Introduction

Body of Paper (USE HEADINGS)

Country Level Information (follow #2)

Porter’s Five Forces Model (a, b, c, d, e)

Numeric Tables/Graphs (minimum of 1)

Conclusion

My Role As Leader

3 Action Steps to Move Organization to a Better Path

References