In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace.

In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.
Select and research a company that is having financial difficulties or is on the brink of bankruptcy. Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.

Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:
Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.
Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
Create a plan to implement the strategies you selected.

Include APA-formatted, in-text citations, and a reference page with at least 3 sources.RubricWeek#5 Rubric Criteria1. Evaluation of the company’s current financial plan and recommendations for improvement – 30% of total grade2. Strategies for achieving sustainable competitive advantage -30% of total grade3. Plan to implement the selected strategies – 30% of total grade4. Mechanics & grammar – 5% of total grade5. Information literacy – 5% of the total grade (References)TOTAL POINTS = 100 points