We make a claim, and when claims come together, we get that first definition of the “argument,” which is an exchange of ideas. Now, while people are “typically…heated,” Dr. Cohen above and our experience with Toulmin and going into Rogers shows us that they don’t have to be. In fact, if we’re considering our rhetoric, they shouldn’t be angry (it’s hard to get people to listen and move to your side if they’re pissed off at you).