First assignment here, Please don’t compare just Evaluate jet Blue airways:

First assignment here, Please don’t compare just Evaluate jet Blue airways: For this assignment, students will compare & contrast enduring business, and disruptive business models. This assignment is an opinion paper. Students can approach this assignment in one of two ways. Either by comparing two different companies, or by evaluating one company over time.

For this reason, when completing this assignment, students should use the same company chosen to write about for the course final paper. The selected organization for the final paper should be at least one of the companies used in this assignment. This allows for some of the content submitted for this assignment to also be useful in the final paper. Similarly, the organization selected for the final paper that is also one of the companies chosen for this week’s Organizational Change assignment, should be the company the student commits to using in next week’s Assignment 7. By following this advice, content in Assignments 6 and 7 can be used in the course final paper.

For this Organizational Change assignment:

Begin by watching this brief video of Gary HamelLinks to an external site. Links to an external site.(Mr. Hamel is an iconic business thinker). You may need to push the Play button to begin. Also review this slideshow on strategizing for innovation. Download slideshow on strategizing for innovation.

Option A for completing the assignment – Analyze 1 Company over its life span:

Select a company that is at least 25 years old. Also identify an innovative initiative it introduced somewhere in its lifespan. Address the following:

– Explain the company’s dominant origin. What has prevailed about the company since its inception?

– How has the company changed over time? How has it remained relevant?

– How has management prevented the failure of change processes? How has it been able to successfully evolve?

– Consider the various approaches to organizational change. What are the advantages and disadvantages of each approach?

– Under what conditions is one approach more suitable than another?

– Name one innovative product, service, initiative, or strategy that demonstrates the company’s embracing a shift.

– Connect a management strategy of the company’s with how it views innovation and new opportunities.

A successful submission will include thoughtful answers to the above questions, as supported by course resources in Canvas and in particular Ch. 11 of the textbook. Students are welcome to include professional opinion and write in the first person. Familiarize yourself with the assignment’s grading rubric to ensure the submission comprehensively addresses the aspects considered in the grading rubric.

Charts and figures may be included in support of the written content. Remember corporate websites are incredibly helpful to identify information about organizational management practices, but students will also want to rely on supportive articles and editorial opinion on the organization (or the business leader) when and how appropriate.

Rubric below

/ 15 pts

 This criterion is linked to a Learning Outcome5. How the company Balances existing programs & services with Change management

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threshold: 11.18    
15 pts

How the company Balances existing programs & services with Change management relevance is clearly articulated. Relevant details enrich writing. Evidence is based upon verifiable facts.

12.68 pts

How the company Balances existing programs & services with Change management relevance is purposeful and focused. Piece contains some details. Most evidence presented is based upon verifiable facts.

11.18 pts

How the company Balances existing programs & services with Change management relevance is related, quality information, with moderate details. Some evidence presented is not based upon verifiable facts.

9.68 pts

How the company Balances existing programs & services with Change management relevance does not clearly communicate knowledge. The reader is left with questions. Minimal attempt to support evidence with verifiable facts.

0 pts

How the company Balances existing programs & services with Change management relevance is disorganized and underdeveloped. Minimal attempt to support evidence with verifiable facts.

/ 15 pts

 This criterion is linked to a Learning Outcome6. Identifying & Explaining Specific Change Strategies

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threshold: 11.18    
15 pts

Specific Change Strategies are clearly identified and explained. The description of the specific change strategies are detailed, substantial, logical, explicit, original, and appropriate. Specific change strategies were completely explained using appropriate vocabulary.

12.68 pts

Specific Change Strategies are clearly identified and explained. The description of the specific change strategies are detailed, substantial, logical, explicit, original, and appropriate. Specific change strategies were completely explained using appropriate vocabulary. Minor gaps exist.

11.18 pts

Specific Change Strategies are identified and explained. The description of the specific change strategies are detailed, logical, original, and appropriate. Specific change strategies were explained using appropriate vocabulary. Oversights exist.

9.68 pts

Specific Change Strategies are somewhat identified, described, and explained. Description and explanation is answered, but incomplete or based on poor reasoning. Details are missing or hard to follow.

0 pts

Specific Change Strategies are not identified and explained. Description and explanation is incomplete or based on poor reasoning. Details are missing and hard to follow.

/ 15 pts

 This criterion is linked to a Learning Outcome7. Explanation on the Role of Culture in consideration of Strategy

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threshold: 8.2    
11 pts

Explanation on the Role of Culture in consideration of Strategy is clearly explained. The description of the Explanation on the Role of Culture in consideration of Strategy are detailed, substantial, logical, explicit, original, and appropriate. All roles were completely explained using appropriate vocabulary.

9.3 pts

Explanation on the Role of Culture in consideration of Strategy is clearly explained. The description of the Explanation on the Role of Culture in consideration of Strategy is detailed, logical, explicit, original, and appropriate. All roles were adequately explained using appropriate vocabulary. Minor gaps exist.

8.2 pts

Explanation on the Role of Culture in consideration of Strategy is explained. The description of the explanation on the Role of Culture in consideration of Strategy is logical, detailed, and appropriate. Most roles were explained using appropriate vocabulary. Oversights exist.

7.1 pts

Explanation on the Role of Culture in consideration of Strategy is somewhat explained. Description and explanation is answered, but incomplete or based on poor reasoning. Details are missing or hard to follow.

0 pts

Explanation on the Role of Culture in consideration of Strategy are not identified and explained. Explanation is incomplete or based on poor reasoning. Details are missing and hard to follow.

/ 11 pts

 This criterion is linked to a Learning Outcome8. Quality of Writing

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threshold: 8.2    
11 pts

Writing demonstrates a clear point of view using outstanding structure, grammar, spelling, and format throughout, with no discernable errors. Consistently uses proper APA-style citations and References.

9.3 pts

Writing demonstrates a point of view, using appropriate detail to demonstrate an understanding of the topic. Consistently uses proper APA-style citation methods.

8.2 pts

Writing demonstrates a nontransparent point of view, using appropriate detail to demonstrate an understanding of the learning topic. Shows a good effort to utilize APA-style citation methods.

7.1 pts

Writing is difficult to understand, not well organized, and/or has many grammar and spelling errors. Demonstrates some effort to utilize APA-style citation methods.

0 pts

Writing does not make sense to the reader; errors in grammar, spelling, and structure. No citations or References to demonstrate the source of ideas or content.

 

Assignment 2 The company is Jetblue airways :when completing this assignment, students should use the same company chosen to write about for the course final paper. Hopefully the selected organization is also one of the companies chosen in the Organizational Change assignment from the previous module.

To prepare for the assignment, review the article Are you sure you have a strategy Links to an external site.The article is part of Lynn Library; you may be required to enter your Lynn username and password to access.Textbook Chapter 13 may also provide supportive content.

Submit a word processed document including content for each of the 5 components of the company’s “Strategy Diamond.” Outline form, bulleted list, picture, or slide(s) is satisfactory. The assignment does not require references and does not need to be submitted in APA format.

Include the following in your submission.

Name the Company:

List at least three components of the Company’s “Arenas”:
List at least three components of the Company’s “Vehicles”:
List at least three components of the Company’s “Differentiators”:
List at least three components of the Company’s “Staging”:
List at least three components of the Company’s “Economic Logic”
Unlimited Attempts Allowed

Assignment Description
Assignments 6 and 7 in MBA 600 include content that is useful in the course final paper. For this reason, when completing this assignment, students should use the same company chosen to write about for the course final paper. Hopefully the selected organization is also one of the companies chosen in the Organizational Change assignment from the previous module.

To prepare for the assignment, review the article Are you sure you have a strategy