Assignment Content Coca-Cola Company

Assignment Content Coca-Cola Company
In this course, you will be analyzing an existing strategic plan based on the information you have learned throughout the coursework in your MBA program.
Research and select a sample strategic plan in an industry with which you are familiar or interested. Be sure it includes the various components of a typical strategic plan. Reference Figure 1.1 “Identifying a Company’s Strategy—What to Look For” in Ch. 1 of your text.
Identify in 350 to 525 words what the plan does well, in addition to areas for improvement.
Discuss whether the plan:
Clearly states where the organization is going and how it will get there
Evaluates the organization’s external and internal environments
Includes a people plan and addresses the achievement of a diverse workforce
Includes corporate social responsibility and environmental sustainability.
Strategic Planning: Internal Analysis, an Online course with David Parrish YOUTUBE VIDEO

Submit the plan and its citation to your faculty member for approval. This will be used in Wks 4 and 5 of the course.
Assignment Content
Read “Case 12: Twitter, Inc. in 2020” in your Connect textbook.
Write a 350- to 700-word response that addresses the following questions:
What factors contributed to the loss of confidence in the Twitter brand?
Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?
Consider Twitter’s competitors. How does Twitter’s internal environment compare to the internal environment of one of its competitors? Based on this analysis, what is the probability that the strategic moves implemented by Twitter would lead to a sustainable competitive advantage? Explain.
Based on the information presented in this case study, what kind of business strategy would you suggest to help Twitter achieve a competitive advantage?